Projects
Ford Dealer Meeting & Lincoln Retailer Meeting 2024
The Challenge
For over 20 years, TMS has been a critical transportation partner for the annual Ford Dealer Meeting and Lincoln Retailer Meeting, managed by Maritz Global Events. The scope has evolved to include sophisticated needs such as airport arrivals and departures, off-site transfers, and VIP transportation services, demanding high levels of coordination, brand alignment, and customer service.
The Process
TMS implemented several strategies to meet the complex requirements of these events:
- Brand-Specific Vehicle Coordination
Secured brand-exclusive vehicles, including landside operations approved vehicles equipped with AVI, to maintain brand integrity and satisfy specific client needs.
- Efficient Airport Operations
Managed arrivals effectively, utilizing a staff and equipment setup that operated without a manifest.
- VIP and Executive Transport
Provided high-end transport services for executives and special guests, including personalized arrangements for VIPs.
- Logistical Excellence in Staging and Flow
Employed a staging team to manage vehicle cleanliness and traffic flow around hotel venues, particularly managing the constraints of limited space for large movements.
The Results
Dedicated Airport Service Areas
Achieved reserved spaces at Zero Level specifically for TMS/Ford operations, highlighting effective pre-event communications.
Enhanced Client Experience
The "touch and feel" of SUV arrivals for Lincoln Retail Meetings received high praise from clients, enhancing the overall attendee experience.
VIP Satisfaction
Received excellent feedback from the Executive Ford Motor Company Team on the VIP service provided, including seamless last-minute arrangements.
The Testimonial
Account Director for Ford & Lincoln at Maritz, commended TMS’s performance:
“Wanted to express my sincere thanks for your partnerships and more importantly friendships.“
The Conclusion
TMS’s role in the Ford Dealer Meeting and Lincoln Retailer Meeting has been instrumental in providing reliable, high-quality transportation services that align closely with the client’s brand and operational goals. The long-standing relationship, marked by continuous adaptation and success, underscores TMS’s commitment to excellence in event transportation management.